Deirdre Lubbe Consulting

Qualitative Researcher.
Clinical Psychologist.
Creative and Systems Thinker.

Combing detail for vision


Deirdre Lubbe

Deirdre completed her MA in Clinical Psychology at the University of Stellenbosch and after 4 years as a practicing psychologist decided to focus on the world of research. She is a highly skilled analytical qualitative research specialist and has been in the industry for over 20 years.


Deirdre Lubbe Consulting is a boutique Qualitative Research offering with a deep clinical psychology focus that allows us to capture unexpected insights that drive business growth.


Deirdre's significant psychological expertise allows her to properly understand complex issues and offer practical applications to your business. Deep understanding leads to better solutions.


Deirdre enjoys combing the detail for vision and has managed complex projects in South Africa and Africa across a broad range of industries* and brands covering the spectrum of initiative types.

* including pharmaceutical & medical, media, internet / ISPs, satellite television, FMCG, cellular technology, financial services, asset management and professional services (law, auditing).



Deirdre Lubbe Consulting is a member of SAMRA (Southern African Marketing Research Association) and QRCA (Qualitative Research Consultants Association) in the USA.

"Every time they cage a bird the sky shrinks. A little."

Jeremy Cronin



  • Full service qualitative research: from project design to strategic reporting & presentation
  • Analytical interviewing, moderating & facilitating: in-depths, telephonic in-depths, web interviews, focus groups, large groups and advisory boards
  • Consumer, business-to-business, pharmaceutical, medical and health sectors
  • Specialists consultation on projects requiring clinical psychology expertise


  • Psychological astuteness
  • Systemic thinking
  • Creativity
  • A structured process for deep multi-level analysis
  • Combing detail for vision

Get in touch

Contact Deirdre

Unit GR8, Murrayfield Building
Brookside Office Park
11 Imam Haron Road
Claremont, 7700

PO Box 50868, Waterfront, 8002
Cape Town, South Africa

+27(0)83 457 7030
+27(0)21 671 3215